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Arts Learning in Action Toolkit

Sample Public Service Announcement (PSA)

Print on your school/district letterhead

Contact: [Your contact person]
[School or District]
[contact phone number]
[contact e-mail address]

Subject: Arts Education Month Celebration
Starting Date: [insert date 7 days prior to your event]
Ending Date: [insert event date]
Length of Announcement: [insert number of seconds]


MARCH IS ARTS EDUCATION MONTH AND SCHOOLS AND SCHOOL DISTRICTS THROUGHOUT CALIFORNIA WILL BE CELEBRATING ARTS LEARNING IN ACTION THROUGH PERFORMANCES, ART EXHIBITS AND CLASSROOM DEMONSTRATIONS.

SPEARHEADED BY THE CALIFORNIA STATE PTA AND THE CALIFORNIA ALLIANCE FOR ARTS EDUCATION, ARTS LEARNING IN ACTION IS PART OF A STATEWIDE GRASSROOTS CAMPAIGN TO SECURE AN EDUCATION IN THE ARTS FOR ALL CALIFORNIA STUDENTS.

FOR MORE INFORMATION, CONTACT [INSERT CONTACT PERSON AND PHONE NUMBER]

Your copy should be capitalized, typed and double-spaced. You should limit yourself to only the most important information, as most PSAs will be 30 seconds or less. Since some radio stations have preferences on PSA length, you may want to write a 10-, 20-, and 30-second spot. Contact your local radio station for their specific PSA guidelines.