The Challenge: How to connect with parents and other allies and build support for K-12 arts education in local schools.
The Strategy: Donna Chinn created a Facebook page that pooled information about arts education events in Los Alamitos from various sites and schools, providing parents with one place to find out about all arts events in the district.
The Story: “I didn’t really know how Facebook worked,” says Donna Chinn, local organizer for the Los Alamitos Alliance for Arts Education, ”When I started I was trying to find or invent a way to connect with parents and other people who might be interested in local arts. Eventually, I discovered that I could set up a page for the arts alliance as an organization. Luckily, my daughter was able to help me with my many newbie questions.”
While she didn’t have experience with social media, Donna started with clear objectives and a sound strategy:
1. Provide something of value...