New Emphasis on Design Thinking

Walter Issacson, author of the Steve Jobs biography, discovered that in all Apple's products "technology (was) married to great design, elegance, human touches, and even romance." On a personal note, Isaacson added,

The creativity that can occur when a feel for both the humanities and the sciences combine in one strong personality was the topic that most interested me in my biographies of Franklin and Einstein, and I believe ... will be a key to creating innovative economies in the twenty-first century.

Not surprisingly, the importance of design and the creativity inherent in the concept of design, is weaving its way into more programs on college campuses.

Recently, the Paul and Stacy Jacobs Foundation (Paul is CEO of Qualcomm and a Berkeley alum) gave $20 million to the College of Engineering at the University of California, Berkeley, for a new institute for design innovation that will expand the role of design in engineering education.

In making the gift Jacobs said:

In our interconnected innovation economy, it is not enough to provide our future engineering leaders with technical skills.... they must also learn how to work in interdisciplinary teams, how to iterate designs rapidly, how to manufacture sustainably, how to combine art and engineering, and how to address global markets.

To read more: http://www.huffingtonpost.com/john-m-eger/design-thinking-on-the-co_b_3813464.html