Welcome to the Los Alamitos Alliance for Arts Education. Our coalition of parents, school officials, arts organizations, community and business leaders are working to keep the arts in our local schools. Join us!

August 13, 2012

At a time when the unemployment rate in the United States topped 10 percent, the rate of unemployment for the Creative Class did not reach even 5 percent. As TechCrunch stated: "In a time of high unemployment, when traditional skills can be outsourced or automated, creative skills remain highly sought after and highly valuable.

August 13, 2012

Award-winning composer and conductor Marvin Hamlisch, who died last week, was passionate about arts education in schools. He was known to make a pitch for arts ed during his concerts. His obituary referenced an interview that he gave at the Orange County High School for the Arts in Santa Ana, in which he emphasized, "Arts education is so important.  It's part of being a human being.  I don't think the American government gets it.  I don't think they understand it's as important as math and English.  It rounds you out as a person.  I think it gives you a certain love of artistic things. You don't have to become the next great composer, but it's just nice to have heard certain pieces and you get a feeling for that, or to see certain things that are artistic and say that's a beautiful sculpture.  We sometimes stress so much math and English and physical education, but we sometimes give short shrift to something [arts education] that I think is very important."

You can hear Mr. Hamlisch's comments on arts education at 4:49 of the full OCHSA interview.


May 24, 2012


Employment of Digital Media Artists to Increase by 10%, Jobs in Industrial Design by 7%, Entertainment by 6%, Visual and Performing Arts by 4.5%

LOS ANGELES, Nov 09, 2011 (BUSINESS WIRE) -- --Otis College's Annual Report States Creative Economy Generated $129 Billion in Sales/Receipts in L.A. and Orange Counties in 2010, Up From 2009 Revenues.

This is the fifth consecutive year that Otis College of Art and Design has commissioned a creative economy report from the Los Angeles County Economic Development Corporation (LAEDC). In 2007, Otis launched the study to champion an under-recognized economic driver of the region by putting real numbers to creativity. "It is gratifying to note that the Otis Report has become a useful and indeed much-used advocacy tool," said Samuel Hoi, president of Otis College of Art and Design. "Since its inception, the Otis Report has firmly established that the 'creative economy' is powerful in Southern California. In fact, it is one of the largest business sectors in Los Angeles with almost one in every eight jobs directly or indirectly related to art, design or entertainment."

May 24, 2012

By Ronald Brown, author of Anticipate. The Architecture of Small Team Innovation and Product Success

“Last year, reports said creativity was on the decline in the U.S. However, reports this year indicate that creativity is more important than ever to business success.”

May 22, 2012

According to John Eger's newest blog in the Huffington Post, "Clearly something big is happening across America" and that something is creativity.

Read about two California initiatives aimed at transforming classrooms through creativity.

May 16, 2012

The California Legislative Joint Committee on the Arts [is holding] hearings on legislation that will develop a "creativity index" to measure creativity in public schools statewide. This movement matches legislation [passed in] Massachusetts last spring, and is much like a bill working its way through the legislature in Oklahoma. Maine, Connecticut, New York, Rhode Island, Colorado and Wisconsin are beginning similar discussions and Nebraska is getting itself organized. Seoul, Korea, and Alberta and Edmonton in Canada -- and probably other cities and nations around the world -- are following these efforts closely. Clearly something big is happening across America.

May 16, 2012


As demand for a new workforce to meet the challenges of a global knowledge economy is rapidly increasing, few things could be as important in this period of our nation’s history than an interdisciplinary education that brings the arts and sciences together. Not surprisingly, so-called STEAM Camps signal an increased role for the arts as part of the new curriculum.
Most analysts studying the new global economy agree that the growing “creative and innovative” economy represents America’s salvation. The STEAM camps represent a totally new approach to the curriculum, and forge a new beginning in reinventing K-12 education…. The concept of STEAM (not just STEM) is taking hold as more parents and educators are learning the importance of nurturing both sides of the brain, and creating the new thinking skills our young people will need in the new economy. Art, in all it forms, does this. Hence, the STEAM camps with the emphasis on the arts and art related businesses such as digital media, biomedicine, biotechnology, energy, and clean technologies.