From Costco to the Curriculum Advisory Committee – Elevator Speeches that Work
By Cathy Dagostino-Hamilton, Local Organizer for the Escondido Alliance for Arts Education
The Challenge: How do you build relationships with school board members in your community?
Strategy: A little bit of nerve and a well-prepared elevator speech
Story: When I started working with the Alliance’s Local Advocacy Network I was a concerned, resourceful mom with a strong belief in the value of the arts. I had seen first hand how they had helped my daughter connect and learn at school and read research that backed up my experience. But I didn’t have relationships with local school board members who made the funding decisions about arts programs – how could I get my message across?
Get to know your school board members
You may find they or one of them may live in your own neighborhood. That happens to be the case for me and once I realized that, I began to notice her around our local area, walking, shopping, and at community events. Don’t be a stalker! I do not follow her around! I just take opportunities as they are presented. As it happened, I didn’t have to wait long. I was shopping at Costco when I saw a school board member right there in my path.